Fourever: Participant Spotlight on Elifnaz Azadi-Okan
Today, we’re sitting down with Elifnaz Azadi-Okan, owner of Fourever. Through the Seattle Restored pop-up program, Elifnaz has created a space filled with unexpected finds, inviting guests to slow down, enjoy the thrill of the treasure hunt, and leave with something that feels special and precious to them.
Q: Tell us about your business. What inspired your pop-up concept?
Fourever focuses on vintage, secondhand, and reworked jewelry, with lots of unique and mostly one-of-a-kind pieces at an affordable price point. I started doing this on a smaller scale at pop-up markets, and I loved seeing how excited people would get when they realized just how much there was to dig through and discover. I have always been a creative person and have been making things for as long as I can remember, and I apparently still have not figured out how to stop, so I am constantly creating, collecting, and bringing in more pieces.
The idea behind the storefront was really to take that treasure-hunting experience from the markets and make it bigger. I wanted people to be able to walk into a space filled with unexpected things, take their time looking through everything, and leave with something that feels special without having to spend a fortune. Seattle Restored gave us the opportunity to try that concept on a full storefront scale, and it has been so much fun. It also conveniently gives me more room to keep filling with even more stuff, which I must admit is my favorite part.
Q: Why did you apply for Seattle Restored? how will this opportunity help you reach your goals?
I applied for Seattle Restored because Fourever had grown so much through pop-up markets, and I wanted to see what the business could become if we had a space people could return to instead of only finding us for one day at a time. A full storefront was something I had dreamed about, but taking on a traditional lease without ever having run a shop before felt like a huge and honestly pretty terrifying leap. Seattle Restored gave us the rare opportunity to try it, learn as we go, and figure out what actually works without having to pretend we already had all the answers.
This opportunity is helping us build a stronger local customer base, learn how our market-style treasure hunt translates into a permanent space, and understand what we would need to make a storefront sustainable long-term. Whether the next step is our own permanent shop or another version of Fourever that we have not imagined yet, this experience is giving us the confidence and real-world knowledge to make that decision thoughtfully.
Q: What’s the most rewarding part of your business? how do you hope to impact the community?
The most rewarding part of Fourever is watching someone find a piece that immediately feels like theirs. Sometimes it reminds them of someone they love, sometimes it brings back a memory, and sometimes they just put it on and light up because it feels completely right. Being able to create those little moments, especially with pieces that may have otherwise been forgotten, is what makes all of the collecting, creating, untangling, and organizing worth it.
Seattle already has such an artsy, creative community full of people who are not afraid to express themselves, and I hope Fourever can add to that by giving people an affordable way to find something that feels as individual as they are. I want vintage and one-of-a-kind jewelry to feel accessible rather than intimidating, and for everyone to feel comfortable coming in, taking their time, trying things on, and leaving with something special without having to spend a fortune. I also love that we can give older pieces another life while adding something fun, personal, and unexpected to the neighborhood.
Q: Is there anything else you’d like our readers to know about you or your business?
Fourever has been built very much in real time by me and my family, with a lot of trial and error, market tables, and probably more jewelry than any normal person should own. The storefront is meant to feel like stepping into a little treasure-filled world, from the orange awning and hanging necklace rack to the mirror that says, “history looks good on you.”
Honestly, grab a coffee or a little snack and come in expecting to spend some time, because there is a lot to shop through and even more that we can customize together on the spot. You do not need to come in looking for anything specific. The fun is in digging through everything, trying pieces on, and seeing what unexpected treasure finds you.
Q: Do you have any events or collaborations coming up?
We do not have anything officially set in stone just yet, but there are lots of ideas and collaborations in the works with other current Seattle Restored participants. We have been talking about ways to come together as a group and create something that reflects our little, ever-growing community of creatives. More to come, so follow along on Instagram at @fourever to see what we have in store.
Q: If you could give one piece of advice to locals, what would it be?
Stay creative, stay weird, stay you, whatever that means to you! Wear the thing, make the thing, try the idea, take up space, and do not let the gray weather or the seriousness of everyday life convince you to shrink yourself.
And shop local whenever you can, because I promise those tiny businesses are doing very real little happy dances behind the counter every time you choose them. That support is what keeps Seattle colorful, interesting, and full of places that actually feel like people made them.
Q: What’s your favorite Seattle Restored activation, and why?
I genuinely cannot pick just one because there are so many Seattle Restored spaces that I have fallen in love with for completely different reasons.
Scarabajo Botanical is run by the sweetest woman with what feels like an endless wealth of knowledge about plants. Hearing her talk about natural dyes, harvesting, and all the different ways she works with the natural world is incredible because you can feel how much passion and care goes into everything she does.
Moonride Trading Post is honestly one of the coolest places I have ever stepped into. Stevie has created a space that makes you feel like you have been transported somewhere completely different, and when we first walked past it, my son genuinely thought the inside was an amusement park experience. That probably says everything you need to know.
Tita Bun Co. is amazing too. The idea of having what is basically a tattoo shop for your clothing feels so perfectly Seattle, and seeing all of the custom work Nikki creates for individuals, artists, and local businesses is incredibly inspiring.
And of course, Anh Ơi Bake Shop, which already feels so iconic that it almost does not need an introduction. I love that Vince created something much bigger than a traditional bakery by building a shared space that celebrates a whole collection of small Asian-American bakers instead of centering only one person or business. It gives each baker a place to share what they create while giving the rest of us a chance to discover so many different foods, stories, and people under one roof. The entire space feels warm, thoughtful, community-centered, and like the kind of place you immediately want to keep coming back to.
Q: Where would you take visitors or a group of friends for a fun, relaxed experience in Seattle?
This one is easy because it is basically my ideal day, and honestly a big part of why I chose Pioneer Square when applying for Seattle Restored. To me, our little pocket of the neighborhood is heaven on earth.
Start the morning at Mirabelle with a croissant and a “Hot-Choco-Late by Orphée,” then bring both around the corner to Fourever and slowly dig through an unreasonable amount of jewelry while you wait for your Beneath the Streets tour to start a couple doors down. After emerging from underground, walk one block up to Beguiled Books and pick out a blind date with a book, then grab a lahmacun from Numero Uno Pizza and take both down to the swings on the waterfront behind them to watch the ferries cross the Sound all day.
You get pastries, treasure hunting, underground history, surprise books, Turkish food, and the water, all without having to rush or go more than a few blocks.
Q: What are you looking forward to the most in the coming year?
Honestly, I am most excited to have more room to make things with people. I love when someone comes in with a very specific idea in their head but has no clue how to actually make it happen, because figuring it out together is one of my favorite parts of what I do.
I want to be able to create more custom pieces at different price points so people can still walk away with something personal and completely theirs, even if they are working with a smaller budget. Mostly, I am just excited to have a bigger space for more ideas, more experimenting, and more “wait, what if we tried this?” moments.
Visit Fourever
Address:
118 Cherry St.
Seattle, WA 98104
Open hours:
Daily: 11:00am-7:00pm
Dates: June 12 – November 15, 2026
